Partnering for Success

What does your brand represent and how does that manifest in your communication strategy? At Sum. we lead with tough questions. The reason, because leadership isn't easy. Ever. Not for your business and not for ours. Spend years working in your business, and you might see the cracks. Spend minutes working on your business, and you'll see the canyons.

This shift in perspective is crucial when it comes to building a strong brand and a clear communication strategy. Having worked closely with marketing and sales teams, we’ve learned that having a strategy partner who can spot where your brand has evolved or where the sales cycle breaks down is invaluable.

What do they say... "we're here for a good time, not a long time?" We're not after a long engagement we want to help you refine the path that helps your marketing and sales teams work better together and convert.

Seeing the gaps from the outside

Our process is structured. We start with research, internal and external.

Valuing your owned data alongside industry trends and competitor tactics, we find you white space and own-able places to market and win.

With a defined offering and targets, we draw your brand values singular through your messaging, content and communication strategy to ensure that you're building a buyer's journey that connects with your consumer and leads them to purchase.

The we truth from 25 years in the industry is this, there is no one-size-fits-all path to success. We build custom business strategies for businesses just like yours, because your offering is nuanced, and deserves to be treated that way.

Insight through collaboration.

What We Offer

Clarity + Direction. We're an extension of your team, not a new department. We deliver research based end-to-end strategies that your team can execute. The goal of working with a strategy partner is not to create a long, drawn-out engagement but to rebuild the path that supports your marketing and sales teams. This means creating a clear process that everyone understands and follows, backed by a strong brand strategy and creative communication.

Here’s what that looks like in practice:

• Market + Concept Validation: A deep audit of offering, market constraints and competing alternatives to define where you can stand out unencumbered.

• Brand Workshops: We use a defined process that prioritizes stakeholder engagement to build or rebuild a brand from where you are, into an authentic entity. This way values can be integrated into every function of the company to create alignment.

• Communication Strategy: What you say, where you say it, and a system for optimization. A thoughtful strategy, for how to drive users down the path to purchase, with key intervals for determining drop-off and improving the system.

• Content Planning: A ready to use system that brings structure to creativity.

  
  

This offering available in total or as elements was built to support you in your quest to find marketing efficiency and a stronger sense of brand in everything you do.