About Sum.
Meet Dan.
Career strategist and amateur pepper farmer.
Across 25+ years in film and advertising, my passion has always been solving problems.
I've driven growth, nurtured communities, optimized communications and created opportunities for brands across industries. (Some favourites: vitaminwater, Mercedes Benz, TWN, Ryobi, Mitsubishi Electric, Intuit TurboTax, and Oxford Properties). The client list isn’t really the point though, the solutions are. Each one singular, customized, and steeped in brand values.
My methodology is simple, but my process is structured. I ask questions to distinguish symptom from problem, and employ empathy for brand + consumer to drill down on need + success.
Then, find thoughtful ways to achieve them.
Sum. was built to function as a collective. Over my career I've had time to work with and learn from some of the best and brightest across marketing, advertising and film. Over that time I've built a roster of like minded problem solvers with uniquely different skill sets. When your situation requires it, I bring these brilliant minds in to work with us, offering insight, experience and creativity customized for any solution.
Working with Sum.
Birdway CPG
Dan got to witness and influence multiple evolutions of Birdway CPG and we're thankful for it. He helped us find our actual voices and refine the way we show up and it's a noticeable difference from when we first started. - Dan Beaudoin
Dan challenged us to better define our business and smoothed out our rough edges. He reflected back a vision for Birdway that was inspiring, humbling, and kind. The revised communications have exponentially improved my own confidence as we pitch new clients and define our digital advertising strategy.((He's also a genuinely wonderful human being with a sharp strategic mind and a unique perspective!)) - Sara Heitmann
The Ottawa Jewish Community School
Working with Dan was truly seamless from start to finish. He drove our project moving forward thoughtfully and empathetically, checking in regularly, ensuring that our voices were meaningfully reflected at every stage of the journey.
Dan is intuitive and has a remarkable ability to use language that is both organic and deeply rooted in his lived experience of working with your organization. He genuinely cares about getting it right, prioritizing stakeholder engagement. This level of care and intention is rare and deeply appreciated.
The deliverables that Dan created are thoughtful, clean, and on-point aesthetically. He is extraordinarily receptive to feedback and brings a keen eye for detail to everything he produces. We emerged from this process with marketing materials we are genuinely proud to share with the world.
Past Clients.
